November 18, 2019

It’s not just about top-line sales, it’s about bottom-line profits

Increasing sales is often the main focus for any sales-driven business. But, don’t forget about margins, sales rep compensation formulas, overhead costs, vendor rebates, etc. Keep an eye on these factors to grow not only top-line sales, but also bottom-line profits. And often, if you look at your book of business strategically, lower sales can result in higher p...

November 11, 2019

For the first time ever, ASI's very own Michele Bell is the one being interviewed.  You don't want to miss this candid and lively conversation as Chuck and Michele take turns as the Interviewer and Interviewee, sharing insights on the industry and life!

Just click to listen now!

November 7, 2019

In case you missed it, we wanted to share a friendly interview between two industry giants and good friends.  Gene shares his perspective on how the industry has changed over the years and where it is headed, and the two long time friends banter about life beyond the industry.  

Just click to listen now.

July 29, 2019

A couple years ago, people started discounting the impact email marketing could have on the sales process. Some even said it was dead! Rest assured – email marketing is most certainly not dead. It’s just as effective as it ever was if you follow best practices for effective targeting.

Do your clients care what you have to say? Are you only using email to sell to them, or are you offering them solutions to their pain points? D...

July 9, 2019

Marketing Technology can be an intimidating phrase for promotional product business owners. Especially when they see charts like this. It’s hard enough to find time to perform the necessary tasks to keep the business running, now they have to figure out which technology platforms they need to use?!

We promise it’s well worth the time investment to investigate your options. Let us help you by giving you a rundown.

You’re almost c...

May 23, 2019

Regardless of your job title, having an entrepreneurial mindset can be a lonely existence. Not everyone is a goal-oriented, big-idea thinking individual. And even entrepreneurs can get stuck in the day-to-day minutiae that our businesses need to run. But there is hope – finding an accountability buddy or success partner can be a crucial step to helping you reach your goals.

Countless internet sites will tell you that you are...

May 16, 2019

The average small to mid-sized promotional products distributor probably doesn’t spend much time thinking about training their employees. Between all the other critical issues facing these busy folks, it can easily become a back burner wish rather than a must do. These folks should consider setting aside some time for a dedicated program. They are missing out on a great opportunity to reduce costs and improve employee retentio...

April 18, 2019

Have you hired a new employee in the last year? What was their experience like on their first day at your company? What about the following week or month? As promotional product distributors, we’re full of good ideas to help other companies engage and reward their employees, but when was the last time you turned that lens on your own business?

According to a Harvard Business Review study, over 22% of companies have no formal...

March 19, 2019

When we started our six-month Facilis360 program, we wanted to ensure the sales reps had an opportunity to develop relationships with our Facilis Preferred Suppliers, a collection of the top suppliers in the industry.

The most successful reps have learned that just as with clients, you need to develop a relationship with your supplier reps as well. Trust, commitment, respect and loyalty – these are the building blocks for suc...

March 19, 2019

Once you are headed for $5 million in annual sales, you’ll have opportunities and the resources to grow your business by acquiring smaller distributors that are typically selling under $1 million.

The Challenge for Small Distributors

Most of us started there – doing it all ourselves. Maybe working in the basement and eventually moving into a small business unit or shared office environment with one assistant. Our strength was...

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